D2CPerformance
India / Ecommerce / Paid growthVol. 01 · 06 Nov 2026

A founder’s reference almanac

Put your numbers
in context.

Know what good looks like for your business. Compare ad efficiency and order economics, then find the change that pays back.

Open the almanac Review your numbers

Reference sheet 01

The latest readings

08 Apr to 05 Nov 2026 / 5 brands

Agency sample across mixed campaigns and products. Ranges show rounded brand readings; the tick marks the pooled result. Each guide adds a public benchmark and a next step.

Net revenue / orderStore
₹3,472Observed range ₹700 to ₹10,400

Order-weighted · 21,953 orders

Benchmark & next steps
Reported-click CTRMeta
3.17%Observed range 0.9% to 6.2%

Impression-weighted · mixed campaigns

Benchmark & next steps
CPMMeta
₹134.18Observed range ₹35 to ₹750

Impression-weighted · mixed campaigns

Benchmark & next steps
Platform ROASMeta
1.60×Observed range 0.6× to 2.8×

Spend-weighted · attributed value

Benchmark & next steps

Meta: ₹62.83 lakh spend / 4.68 crore impressions. Store: ₹7.62 crore net revenue / 21,953 orders. Read the method

The reading room

Behind each number

All benchmarks ↗
  1. 01
    06 Nov 2026 · 6 min read

    Average CPM in India: what sales campaigns cost

    Compare Indian D2C Meta CPM from five brands with a dated public benchmark. See the sales-labelled range and calculate what impression costs mean for orders.

  2. 02
    06 Nov 2026 · 6 min read

    Average order value: benchmarks and better baskets

    Average order value is revenue divided by orders. Compare a five-brand Indian sample with dated public data, then build baskets that leave more contribution.

  3. 03
    06 Nov 2026 · 6 min read

    Ecommerce ROAS benchmarks: set a profitable target

    Set ecommerce ROAS from your margin. Compare a five-brand Indian agency sample with dated public benchmarks, then calculate the return your orders need.

  4. 04
    06 Nov 2026 · 6 min read

    What is a good CTR? Meta and Search benchmarks

    Compare Meta and Google Search CTR with dated agency and industry benchmarks. Learn which clicks to count and what to fix when clicks fail to become orders.

Before you compare

Compare on
equal terms.

Start with margin when setting ROAS. Read CTR with purchase outcomes. Judge CPM within the campaign’s job. Use AOV to build offers that leave more contribution.

Our guides put agency readings beside dated industry reports. Follow the worked examples in rupees, then use your own costs and order history to set the target.

How we build the reference sheet ↗

Your account, in context

Find the gap that costs most.

Bring your last 90 days. We compare your ad efficiency and order economics, then rank the work by its effect on profitable growth.

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